Sidley Austin LLP

  • BD and Marketing Manager - M&A and Private Equity

    Recruiting Location US-NY-New York
  • Summary

    The Business Development and Marketing Manager serves as a liaison to various transactional practices in New York including the Mergers & Acquisitions, Private Equity and Corporate Governance practices. S/he will work directly with the lawyers in this market to develop and execute clear strategies and business plans, and manage an aligned range of business development and marketing initiatives.

    Projects may include: securing panel and other appointments through the submission of written proposals/pitches; managing and assisting with the maintenance of business development and marketing collateral for the group (including experience databases); working with local practice leaders to monitor progress against planned priorities; preparing and supervising directory submissions and improving the local profile of the practices and developing strategy for participation in or planning of major events. S/he takes an active role in learning about these and other practices and developing the groups’ and the firm’s internal knowledge about its clients and business in order to foster cross selling.


    S/he will report to the Senior Manager of Business Development and Marketing and will have managerial and mentoring responsibility for the Business Development and Marketing Coordinator working with the practices.

    Duties and Responsibilities

    Strategic Practice and Client Development

    • Consults with local practice leaders and key partners on development and coordination of marketing and client development plans for the practice and individual lawyers within the practices.
    • Attends and contributes to local practice meetings and planning sessions.
    • Tracks and analyzes practice initiatives and how those initiatives impact the practice’s budget and provides evaluation of past initiatives to determine if there is sufficient ROI to repeat those initiatives.
    • Evaluates the viability and probability of the development of business prospects and cross-marketing efforts of the practices.
    • Manages, develops and refines processes and procedures relating to the practice's business development "infrastructure” (e.g., written collateral; database/matter lists; contact lists; opportunity tracking; etc.). Maintains an acute level of quality control to ensure that all marketing collateral, communications, deal lists, etc. are consistent, error-free, and up to date. Ensures processes are efficient and the best possible use is made of available technology and other resources.
    • Coordinates with the Market Intelligence team to conduct industry and client research to aid in practice development initiatives.
    • Facilitates the planning, implementation and follow-up of new business or cross-marketing opportunities.

    Proposals and Pitches

    • Serves as lead project manager for RFPs and pitches, both for the primary practices and other groups, as necessary.
    • Spearheads briefing discussions to propose and/or understand the opportunity.
    • Writes new business proposals and produces targeted, tailored responses to RFIs/ RFPs.
    • Serves as advisor in preparing and rehearsing pitch teams.
    • Supports follow-up and debrief activities post-pitch and reports them back to firm leaders.

    Other Marketing and Profile-raising Activities

    • Leads practice area's submission of rankings, surveys, league tables and other ratings information.
    • Works with Regional Marketing Programs teams to hold Sidley-sponsored and other co-hosted programs and events.
    • Coordinates with Communication team on PR opportunities.
    • Recommends and facilitates the involvement of firm lawyers in professional organizations that will enhance the visibility of the lawyers and the firm in global and industry platforms.

    Employee Management

    • Participates in hiring, managing and developing junior members of their team.
    • Oversees daily operations and reviews staff work. 
    • Manages professional development of staff goal setting, coaching and training.
    • Prepares annual performance appraisals and provides timely feedback on performance. 


    To perform this job successfully, an individual must be able to perform the Duties and Responsibilities (Duties) above satisfactorily and meet the requirements below. The requirements listed below are representative of the minimum knowledge, skill, and/or ability required. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of the job. If you need such an accommodation, please email (current employees should contact Human Resources).


    Education and/or Experience:


    • A minimum of eight (8) years of professional experience with at least 4 years of experience in law firms (especially in the practices listed above) and/or strategic planning, sales, market assessment or positioning in financial services industry or other professional services industry
    • A Bachelor's degree from an accredited four year college or university, preferably in business or similar field
    • Demonstrated ability to manage multiple projects with competing deadlines and priorities and take initiative to drive projects
    • Exceptional organizational skills for workload
    • Excellent writing, proofreading and critical thinking skills
    • Demonstrated PC experience required:  MS Word, PPT and Excel



    • M.B.A. or J.D. a considerable plus
    • Experience and knowledge of the corporate legal landscape
    • Supervisory, managerial and/or project management experience
    • Familiarity with databases such as S&P, CapitalIQ and other resources



    Other Skills and Abilities:

    The following will also be required of the successful candidate:

    • Excellent organizational skills
    • Excellent attention to detail
    • The use of good judgment and good interpersonal communication skills
    • Well-developed analytical and problem solving skills
    • Works harmoniously and effectively with others as part of a team
    • A self-starter who desires to show ownership and commitment to the job
    • Exercises confidentiality and discretion
    • Able to work under pressure
    • Able to manage multiple projects with competing deadlines and priorities


    Sidley Austin LLP is an Equal Opportunity/Affirmative Action employer.


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