Sidley Austin LLP

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Senior Business Development & Marketing Manager

Senior Business Development & Marketing Manager

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The Senior Business Development Manager is a recognized leader within the marketing department and serves as a primary business development and marketing liaison to various Litigation practices including Antitrust, IP Litigation and Supreme Court and Appellate. In conjunction with the practice leaders, s/he leads development and execution of business development and marketing strategy that supports the overall business goals of the practice team. The Senior Business Development and Marketing Manager also collaborates with other marketing and practice leaders across practices and functions.

S/he can have direct supervisory responsibilities for Business Development and Marketing Specialist and Coordinator level professionals. Additionally, s/he is expected to lead by example, mentor junior members of the team and embody the highest standards of service delivery. The role requires the development of strong and effective working relationships within the marketing department, as well as with other administrative departments and lawyers.

Duties and Responsibilities

  • Consults with Practice Area Team (PAT) leaders to develop and execute marketing and client development plans for the group and individual lawyers within the PAT.
  • Ensures a coordinated, sustained level and appropriate mix of marketing and business development activity among the lawyers across the practice.
  • Leads, attends and contributes to PAT and departmental meetings and planning sessions as needed.
  • Serves as both project manager as well as key contributor for RFPs and pitches and other business development projects, both for the primary practices and other groups, as necessary.
  • Manages, develops and refines processes and procedures relating to the practice(s) business development “infrastructure” (e.g., written collateral; database/matter lists; contact lists; opportunity tracking; etc.). Ensures processes are efficient and the best possible use is made of available technology and other resources.
  • Leverages market knowledge to drive strategy within service areas and identify ways to distinguish service offerings.
  • Facilitates the planning, implementation and follow-up of new business or cross-marketing opportunities.
  • Advises on the business development and marketing budget for the PAT, providing guidance and recommendations to the PAT leaders, including evaluating the return on investment of initiatives.
  • Leads the development of the practice area’s profile raising activities including submission of rankings, surveys, league tables and other ratings information as well as sponsorships and practice events.
  • Participates in hiring, managing and developing staff. Oversees daily operations and reviews staff work. Manages professional development of staff, including goal setting, coaching and training. Prepares annual performance appraisals and provides timely performance feedback on performance.
  • Delegates work efficiently and effectively to other team members.
  • Works with other leaders within and outside the marketing department on special department projects as needed.
  • Liaises with other marketing staff to execute practice related activities.


Qualification Requirements: To perform this job successfully, an individual must be able to perform the Duties and Responsibilities (Duties) above satisfactorily and meet the requirements below. The requirements listed below are representative of the minimum knowledge, skill, and/or ability required. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of the job. If you need such an accommodation, please email (current employees should contact Human Resources).

Education and/or Experience:


  • A minimum of 10 years of professional marketing or business development experience and/or strategic planning, sales, market assessment or positioning in law firm or other professional services industry
  • A minimum of 4 years of direct personnel management experience
  • A Bachelor's degree from an accredited four year college or university, preferably in marketing, finance, economics, business or similar field
  • Demonstrated ability to manage multiple projects with competing deadlines and priorities and take initiative to lead projects
  • Deep understanding and market knowledge of the legal litigation landscape
  • Strong presentation skills and demonstrated ability to present to management and peers
  • Strong organizational prioritization skills for self and team
  • Excellent writing and proofreading skills
  • Demonstrated computer experience: MS Word, PowerPoint and Excel
  • Experience working with sensitive or confidential information


  • M.B.A. or J.D. a considerable plus
  • Experience in law firms a plus
  • Experience in relevant industry a plus
  • Familiarity with databases such as S&P, CapitalIQ, Docket Navigator and other resources


Other Skills and Abilities:

The following will also be required of the successful candidate:

Strong organizational skills

Strong attention to detail

Good judgment

Strong interpersonal communication skills

Strong analytical and problem solving skills

Able to work harmoniously and effectively with others

Able to preserve confidentiality and exercise discretion

Able to work under pressure

Able to manage multiple projects with competing deadlines and priorities


Sidley Austin LLP is an Equal Opportunity/Affirmative Action Employer.